How to create a publishing company

Recipe 👇

    Like Comicalfoods

    Chefs: Christian Ochoa + chefs
    Ingredients: 🔥 Passion 💧 Sweat
    Time: Oct 2017 - Ongoing
    Notes: Recipe might be a bit chronologically incorrect.

    1. Make a 3 column list

    I listed my passions, skills, and possible business ideas I was interested in. 

    2. Choose a brand name

    I chose a brand name that could work with any business, sounded good and had available domain & social media names. It was a combined brand name that merged the 2 words comical and foods into one identity. Comicalfoods. I bought the .com domain and set up all the social media usernames.

    3. Design a Logo

    With no experience or knowledge of logo design I sketched out my logo using the letters C & F to create a laughing face. 

    4. Try out some business ideas 

    Make 1 bad video, delete it and realize this is not what you want to do. Illustrate some low brow art for a mature audience to sell merch online. Get bored of it and look back at your other business ideas.

    5. Write a food blog business plan

    for another idea that starts off as a food blog that offers graphic design services with the goal of opening a cafe/book store.

    6. Set up an LLC in NJ (October 2017)

    Open up a business bank account.

    7. Create a website

    Create a simple website on wordpress and start writing funny food blogs with the help of your sister in law.

    8. Design brand mascots

    some food mascots for your brand that are different from other food characters. Hire a concept artist to help you design your mascots

    9. File for a name trademark

    when you aren't even selling anything yet. Get your name trademarked after running through some issues that had to be resolved with the USPTO.

    10. Pivot to making comics

    Read the comic book Saga. Get inspired by it and all the years of reading manga to create your own comic book

    11. Rebrand

    Burn down the food blog and replace it with a comic book publishing brand that focuses on creator owned stories and sharing "recipes" aka process

    Work on a young adult epic science fantasy project that still isn't finished but will give you experience on collaborating with co-creators, worldbuilding disease, writing contracts, project management, importance of knowing your audience, comic book prologues, concept art workflows, etc. (2017)

    Work on a smaller creator owned collaboration comic book project for a different audience (kids) that has an actual deadline and schedule. (September 2020)

    Create pitches and start on another comic book with a creature designer.

    Finish your 1st comic book.

    Publish it on Kickstarter and barely fund it due to having no existing audience and not marketing it well. (November 2022)

    Take a break from everything related to comicalfoods due to having no money and life stuff

    Continue to learn about business and branding from the TheFutur

    Have a kid. (2023)

    Take a look back at your publishing journey and reflect on it.

    Create a new plan that focuses on time management and how to keep creating stories on a low budget. (January 2025)

    Turn your epic science fantasy comic into an illustrated novel and then into a fusion book.

    Work on story pitches that focus on short stories

    Pitch a sci-fi/horror story to a writer and a creature designer

    Pitch a romantasy story to 2 writers.

    Start a new collaboration project that is a mix of sci-fi, cli-fi, and horror. (February 2025)

    Update your publishing website

    Rebrand. Redesign your logo, start creating style guide and social media templates

    Revive an old comic project to transform it into an epistolary story

    Begin to work on setting up a Youtube channel where you share your "recipes" process for how you build a publisher and cook up stories.

    Write this recipe. (May 2025)

    BBQ